Sector: Specialty Pharma
Re-ignite growth in Canada after retreating from a weak US-market launch. Do so by quantifying the key value drivers of the category, brand, and business and establish the appropriate strategies.
Conduct in-depth research (quantitative consumer and strategic desktop) to understand key drivers of category and brand growth
Rally the company’s Management Team around appropriate strategies
Ensure strategic marketing communications are aligned with Vision and appropriate value drivers
Company changed their Vision Statement and Corporate name to reinforce identified strategies
Marketing and corporate communication refocused against key strategic themes
Key elements of plan presented in key Annual General Meeting as rationale for strategic growth