Case Study:

COLD FX

Sector: Specialty Pharma

Mandate

  • Re-ignite growth in Canada after retreating from a weak US-market launch. Do so by quantifying the key value drivers of the category, brand, and business and establish the appropriate strategies.

Action  

  • Conduct in-depth research (quantitative consumer and strategic desktop) to understand key drivers of category and brand growth

  • Rally the company’s Management Team around appropriate strategies

  • Ensure strategic marketing communications are aligned with Vision and appropriate value drivers

Results

  • Company changed their Vision Statement and Corporate name to reinforce identified strategies

  • Marketing and corporate communication refocused against key strategic themes

  • Key elements of plan presented in key Annual General Meeting as rationale for strategic growth